Complete integrated branding system for the successfull italian clothes brand. Repositioning program strategy, logo design, packaging system, advertising campaign, tv commercial, photoshooting and backstage direction, retail catalogue design, in-store promotions, web design, exhibit design.
- Agency: Original HAB & Inarea, Roma Selection, Milano
- Creative Direction: Massimo Nardi
- Photo: Danilo Frontini, Luca Zordan
- Film Direction: Fabrizio Notari
- Producion: Altamarea Film, Milano